Last updated: 29 September 2026
Site-wide statement
Disclosure: Some PowderedPurple visuals and demonstration characters are created or enhanced using artificial intelligence. These characters are illustrative and are not real customers, healthcare professionals or product testers. AI-generated scenes do not constitute personal-use testimonials or evidence of product performance.
Where AI is used
- Illustrative and demonstration visuals. Still images and short video scenes used to illustrate a technique, a routine or a product category may be generated or enhanced with AI.
- Demonstration characters. Some tutorial and social videos feature a synthetic on-screen character. That character is a presenter device for explaining information. It is not a real person, not a PowderedPurple employee, and not a customer.
- Drafting assistance. AI tools may assist with drafting, structuring or editing written content. All published editorial content is reviewed by the publisher, and factual claims, sources and cautions are checked before publication.
What AI content on this site never does
PowderedPurple does not use AI-generated people or content to do any of the following, on this website or on any PowderedPurple social channel:
- Claim to have personally used, bought or tested a product
- Report personal results, outcomes or before-and-after effects
- Give a testimonial, endorsement or personal recommendation
- Appear to be a real customer, reviewer, influencer or PowderedPurple employee
- Appear to be a doctor, pharmacist, dietitian or other healthcare professional
- Demonstrate a result that did not occur
- Generate reviews, ratings or customer sentiment
Customer reviews and ratings are never generated. Where reader or customer sentiment is summarised on a product page, it is described as coming from the retailer's own listing and is attributed as such.
Labelling on video and social content
Where a video features an AI-generated character or scene that could otherwise be read as a real endorsement, the final exported file must show this label for at least two seconds before the first product claim:
AI-generated demonstration — not a customer testimonial
Every realistic AI presenter must open with: AI-generated demonstration — not a customer testimonial. Where a video promotes or links to an affiliate product, it must also show before any claim: Disclosure: Affiliate promotion. This video uses an AI-generated presenter. PowderedPurple may earn a commission from purchases. The same relationship is spoken where narration makes the recommendation. Videos that do not meet these export requirements are not published.
Brand collection and category lifestyle imagery
Brand collection pages and the homepage Browse by Category section include AI-generated editorial lifestyle illustrations based on catalogue product photographs. The people and settings are fictional. These scenes are not official brand campaigns, customer testimonials, product tests or evidence of results. Product details, fit, colours and small markings may differ from the actual product; use the catalogue photographs and retailer specifications when assessing a product. This disclosure is available through the site footer.
The PowderedPurple Edit on the homepage and the pages in the Collections section open each edit with an AI-generated editorial lifestyle illustration. These illustrations do not show a specific listed product, and the Collections pages label each one as an AI-generated editorial image. The people and settings are fictional, except that the Glueless Wigs illustration features the PowderedPurple brand character. They are not product photographs, official brand campaigns, customer testimonials, product tests or evidence of results. The product images shown alongside each edit are the listing images for those products; any AI-generated product illustration is labelled on its own card.
Journal article covers and thumbnails are AI-generated editorial illustrations matched to each article’s subject. People, scenes and generic product props are fictional. They illustrate the topic and do not document product testing, actual results, an official manufacturer campaign or a real customer experience. The article’s cited sources support its written information; an illustrative image is not product evidence.
Guide and hub pages, such as the eyewear research guides, use AI-generated editorial illustrations in the same way. Their alternative text identifies them as editorial illustrations, and this disclosure explains how they are made and what they do and do not represent. Brand names, logos and product designs that appear in these illustrations belong to their owners; their appearance here does not mean the brand made, approved or endorsed the image.
Why this matters
Regulators and affiliate networks treat synthetic personas that appear to be real consumers, and AI-generated reviews or testimonials, as deceptive. The FTC's endorsement guidance requires that an endorsement reflect the genuine experience of a real endorser. A generated character has no experience to reflect, so PowderedPurple does not present one as if it had.
Beauty and personal-care content
The rule is strictest here. An AI character in a skincare, hair-care or beauty-device video may explain how to read a label, what an ingredient is, or how a routine is carried out. It may not say a product worked for it, imply an outcome, or suggest a health benefit that the product's own labelling does not support. See the Affiliate Disclosure for how commercial links are handled.
Questions
If you believe a PowderedPurple visual or video is unclear about its AI status, email editor@powderedpurple.com with the page or post URL and it will be reviewed.